Written by John Ramsay, CEO of Shift8, the company behind the Tovertafel
In the UK, we have nearly seven million carers, both paid and unpaid, but with an aging population and government cuts, we are in dire need of new talent to bolster the professional care industry.
Care work is still one of the most underpaid jobs in the country - but also one of the most important. One of the biggest barriers for young people who are considering a career in this sector is the salary - and the industry has repeatedly come under fire because of this.
As a society we have moved away from looking after our senior citizens, turning our backs on carers.