Collaborative care deal pioneers future of social care

August 11, 2017
  •        Draycott Nursing & Care, Auriens and Cera join forces to change face of homecare

  •        Innovative partnership offers new and efficient way to resolve elderly social care

  •        World class care provider Draycott to train Cera’s carers

London, 7 August 2017: Two companies at the forefront of homecare for the elderly are coming together to establish a new generation of highly-trained carers available to deliver on-demand, high quality social care at the tap of a smartphone.

The partnership unites a service renowned for “old school” levels of care and a start-up that has revolutionized the way social care is delivered. Draycott, a provider of private nursing and care for the elderly established in Chelsea more than 20 years ago, will provide training to hundreds of carers at Cera, which has led the market in using technology – including artificial intelligence – to improve both the standard of care and the way in which carers can be booked for home assignments.

The move comes amid concern about a shortage of care home places for the elderly in the UK, with care at home seen to offer an increasingly important part of the solution. In addition to catering for private patients, Cera works with the NHS and local councils to deliver quick, high quality, and transparent social care to patients out of hospital. The NHS is using Cera's services to improve care for the elderly, assist with hospital discharges and reduce the need for readmissions by supplying higher quality and on-demand home care.

Draycott Nursing & Care will bring best-in-class training to Cera in a partnership that will see Draycott’s owner, Auriens, invest an initial £500,000 to kick-start the training initiative. Auriens has raised a £20m fund to invest in technical innovation in the “later life” market. It is currently developing a £200m apartment building in Chelsea, London, that will bring its owner residents the “privacy, magic and social scene of a members’ club” combined with comprehensive best-in-class healthcare services.

social-careJohnny Sandelson, Auriens co-founder, said: “This investment is another important milestone for us. It demonstrates our commitment towards making sure technology plays a key role in the later-life market – a market we are determined to serve in an innovative and exciting way.”

Dr Ben Maruthappu, co-founder and CEO of Cera, said: "This groundbreaking deal will see the best of care, technology and real estate come together to pioneer and lead the future of social care. At a time when pressures on the sector couldn't be higher, it's time that go-it-alone care providers form collaborative care partnerships, locally and across different parts of the country. 

“Crucially, it's cutting-edge technology that's enabling us to join the dots and form these partnerships, resulting in an efficient and high-quality service that will improve access to world-class care, across the UK. Draycott delivers internationally-acclaimed training, and this partnership will allow us to deliver only the highest quality services."

Angela Hamlin, RGN, managing director of Draycott, said: “This is an important collaboration and vote of confidence in our training platform. We are delighted to continue setting world class standards in delivery of care.”

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