Laundry, Detergent-Free.com Lifestyle with DIRO®, endorsed by the World Wildlife Fund has come to UK
16th May, Sweden, WWF endorsed the Scandinavian water filter company SWATAB (Scandinavian Water Technology AB) for the unique features of their innovative and patented Cleantech product DIRO®, and its positive impact on the environment. DIRO® won WWF’s award for being a “Climate Solver 2017”.
30th May, UK, Milton Keynes, water filter company Smart Water Filters Limited (also trading as SWF®) secured an exclusive manufacturing and distribution agreements for DIRO® with SWATAB. The agreement covers the UK, Ireland and the Channel Islands.
Mark Higson, SWF® Managing Director says; our vision is to promote an allergy and environmentally friendly, detergent-free lifestyle in the UK. We are very pleased to announce that we have recently strengthened our relationship with SWATAB even further, by converting our previous distribution agreement in to a manufacturing and distribution agreement of the DIRO®, in order for us to specifically tailor the system for the UK market.
DIRO® by SWATAB is a climate friendly laundry technology without detergent chemicals, recently praised and endorsed by the World Wildlife Fund, the UN Network for Clean Seas and Malmö Cleantech City. DIRO® is a filter system that is placed between the incoming cold water and existing washing machines, making detergents totally redundant. Tested by SWEREA IVF and has a proven cleaning effect according to the EU Ecolabel test for detergents. Allowing for reductions in energy consumption by 80 percent on commercial washing cycles and by 40 percent for the drying processes.
DIRO® Climate Solver Award 2017
WWF Climate Solver | Climate Benefits
“Beyond cost savings for consumers who no longer need to purchase detergents and softeners, DIRO’s benefits are significant. Cutting down on chemical detergents leads to lower acidification in water sources. The DIRO system reduces energy consumption by up to 40 percent. And the service life of machines will be longer because, without detergent, no lime-scale build up occurs.
If this innovation or others like it penetrates 10 percent of the target market by 2027, the global greenhouse gas emissions would be reduced by 21 million tons of CO2e annually.”
Per Hanson (pictured left) inventor of the patented DIRO® method. Here with a DIRO® system which has been installed into a municipal care home property.
Today, we are mainly working towards the commercial sector in the UK, however, we do have a few residential customers today.
SWF® Present Market
Care Homes | Spa/Hotels/Apartments | Laundrettes | PPE, Hi-Vis and Workwear
We are planning together with SWATAB to release a residential DIRO® system during 2018.
SWATAB owner of DIRO®, winner of Malmö Cleantech City Award 2016
“A true innovation uses known technology in brand new applications. The winner of this year’s Malmö Cleantech City Award is indeed such an innovation. The solution has multiple environmental, economic and health benefits. It can easily be installed in existing laundry rooms without any need to exchange machinery. SWATAB has a truly unique solution and it is the choice of the Malmö Cleantech City Award jury because this is something they would like to see installed in their laundry rooms.”