The hero piece of content is our ‘Connecting Families’ film that documents the end to end experience of openPASS, and how it connects the person in care to their families. The film features our customer Melody Care and their clients, the Macro family, demonstrating an efficient, modern method of care giving, using The PASSsystem during a care visit, and most importantly capturing the emotional peace of mind gained by the family accessing openPASS.
The objective is to generate a broad interest from potential end users (the families of those in care) to see the benefits of accessing care notes remotely. This in turn hopes to generate an upward pressure for care homes and providers to adopt The PASSsystem.
The video is now live on YouTube: https://youtu.be/_98ay_D86KQ
We kick off our national media exposure with Radio. The film will be discussed in radio interviews across the country featuring Paul, and supported by celebrity Doctor, Dawn Harper (Embarrassing Bodies). Dr Dawn, wholeheartedly supports openPASS and how it enables families to stay connected, have full transparency into the care of their loved ones and challenges social care issues continuously mentioned in the media today – such as poor quality social care and lack of funding. These interviews should generate some interesting news and views within the care industry and beyond.
Confirmed media appearances for Tuesday 20th June:
08:30 – 08:45
Interview with North Manchester FM
09:15 – 09:30
Interview with Spectrum Radio (London)
09:40 – 09:50
Interview with UCB (National)
10:15 – 10:30
Interview with New Style Radio (Birmingham)
11:00 – 11:15
Interview with Pure 107.8 FM (Stockport and Congleton)
11:15 – 11:30
Interview with BBC Norfolk
11:30 – 11:45
Interview with Radio Yorkshire
11:45 – 12:00
Interview with The Wireless (London)
12:15 – 12:30
Interview with SFM Radio (Kent)
12:30 – 12:45
Interview with Camglen Radio (Glasgow and Lanarkshire)
13:15 – 13:30
Interview with BBC West Midlands
Both the film and broadcast coverage will be shared across our company’s social media channels on 20th June too so please keep an eye out on Twitter, Facebook, Linkedin and Youtube. We would be grateful if you would support us by following our company profiles and retweeting, sharing and liking!
Here are the links to the company profiles.