Balhousie Care Group has rebranded its Advanced Specialist Care (ASC) unit, a residential facility for adults with learning disabilities, creating a new brand with input from the people living at the facility.
The Perthshire-based specialist unit is now called ‘Accepting. Supporting. Citizenship', keeping the initials the same but with a stronger focus on the personalised care received.
Linking closely with Balhousie Care Group's drive to deliver person-centred care across all its care homes and its Participation Charter, which offers residents and service users a bigger say in the care they receive, the ASC unit has worked closely with the people living in their care to rename the unit to reflect its people, their beliefs and the service being provided.