The Care Show Birmingham Wins ‘Best Use of Creative/Brand’
The Care Show Birmingham’s 2023 creative transformation of line illustrations wins the ‘Best Use of Creative/Brand’ award at the Exhibition News Marketing Awards on 15 February 2024, at De Vere Grand Connaught Rooms in London. Produced in partnership with t&s creative communications, a fully integrated, creative, content marketing agency based in Bristol and Soho. The award-winning creative concept was designed to maintain the fun, outside-the-box thinking of the Care Show team and include a story-telling element that would maximise visitor engagement and differentiate the communications and immersive elements from those of its competitors. The chosen concept included illustrated hands forming a heart shape with a green centre. The pen lines of the illustration became a central theme of the visual identity of the show, and the green heart imagery perfectly aligned with the green heart emoji used widely by care professionals on social media to identify themselves as part of the care sector community. The new creative presented a visually appealing narrative, and the continuation of lines was adapted into different shapes and drawings across the whole show, including replacing the conventional floorplan with an illustrated map – offering more cohesion and brand consistency across all marketing channels and onsite. Shannon Campbell, Group Marketing Manager of the Care Show Birmingham said: “The Care Show marketing team showcased a strategic and thoughtful evolution of its creative in 2023. The collaboration with t&s creative communications was instrumental in bringing the innovative concept to life. The meticulous execution of the creative used across various touchpoints in the campaign and at the show contributed to a compelling narrative in utilising the creative to its fullest potential.” The Care Show will return to the ExCeL London on 24-25 April and the Birmingham NEC on 9-10 October 2024. Tickets are available for the London event at: https://www.careshowlondon.co.uk
New care facility, funding by Cynergy Bank
Family-owned care home business Castlemeadow Care is expanding its operations in East Anglia thanks to £18m in funding from Cynergy Bank. The loan will be used to refinance existing sites in Kings Lynn and Long Stratton, as well as fund a new 60+ bed care home care home. Castlemeadow Care offers specialist care, support, and high-quality care homes and assisted living residences. This latest development advocates the UK’s need for more care facilities at a time when many are closing. The loan from Cynergy Bank benefits Castlemeadow Care by not only enabling them to build new nursing and retirement facilities, but also refinance their existing properties to ensure they maintain the excellent standard of care they are known for. Castlemeadow Care’s expansion will allow for over 60 additional individuals to be supported by dedicated staff and provide brand new spaces and resources for residents to explore their hobbies and passions – something Castlemeadow Care strives to prioritise. Sanjay Kaushal, Director and Founder, Castlemeadow Care said: “We are pleased to announce this significant milestone in our journey towards expanding quality care for our community. Thanks to funding from Cynergy Bank, we are building a new care home as part of a large care village complex, which marks a new chapter in our commitment to providing exceptional care and support for our senior residents. We look forward to enhancing the lives of many more individuals with our state-of-the-art facilities and compassionate care.” Dan Hewitt, Healthcare Director, Cynergy Bank commented: “We’re delighted to welcome Castlemeadow Care as a new customer. This marks another successful deal for Cynergy Bank within the social care sector, and we are proud and committed to serving the funding needs of SMEs for such an essential and important industry in the UK.”
Expert Shares Tips on a Career in Care
Care Show London 2024
The Care Show London has announced their conference programme for the 2024 edition, taking place on 24-25 April at ExCeL London. For the spring 2024 event, there is a big focus on celebrating the voice of care and providing positive takeaways for the visitors. The content has been carefully curated with the assistance and full support of an advisory board representative of all areas of social care. Bringing together the whole care community in its efforts to improve the quality of care and broaden the opportunities in the sector, the Care Show London offers further education delivered from different perspectives to achieve a comprehensive approach to social care. All sessions are CPD-accredited and led by sector experts. We are proud to present a broad range of topics for discussion with something for everyone across all theatres; delivered to inspire, educate and enhance best practice in the care sector. In the Care Keynote Theatre: Discover how other businesses are navigating the new assessment framework, gain top tips on how to secure the best funding from your local authority, and join the discussion around the importance of social care in public policy, and developing and professionalising the workforce pathway. Hear from the CQC and learn from those who know it best what the future of care looks like. In the Technology Theatre, focus on the importance of cultural transformation and a people-centred training approach, uncover how to access government funding for your new digital endeavours, how to maintain your cybersecurity measures, and how to harness the power of AI. Practice digital inclusion, master social media, and stay up to date with CQC data requirements as we move forward into the exciting new technological world of care. In the People, Workforce & Wellbeing Theatre, learn how to deal with difficult conversations, cultivate a harmonious mentally healthy workplace, and navigate the newly arising challenges around international recruitment. Develop your leadership skills, your training programmes and celebrate the value of the younger generation as part of the workforce, and so much more. In the Business Theatre, you can expect to refine your business’ learning and development budgets, enhance your sales and marketing practices, and focus on the sustainability of your business for a greener future! Join the discussion around refurbishment vs new build and follow the journey of raising finance, to setting up a franchise. Expect to walk away with an abundance of tips and tricks on building the best business in the sector. In addition to our four theatres, you will find two other dedicated learning areas, with content provided and delivered by our educational partners, The Outstanding Society and the Care Providers’ Voice. The Care Show London is free to attend for care and healthcare professionals, those working for a social care provider, allied healthcare, NHS, public sector professionals, architects and interior designers. Attendees will be able to meet with 150+ leading suppliers, source the latest products and services, and further their education to provide better care and progress in their careers. View the full conference programme online: CONFERENCE PROGRAMME – Care Show London 2024 The 2024 edition of the Care Show London takes place on 24-25 April at ExCeL London. Delegates can register to attend for free online: https://www.careshowlondon.co.uk/cne For exhibition and sponsorship opportunities, please contact Adam Camel on a.camel@closerstillmedia.com.
Care Home Residents Launch Search For ‘Dream Makers’
Exemplar Health Care’s latest recruitment campaign has been created involving the people they support and focuses on their search for new carers to help them achieve their 2024 dream. People supported by Exemplar Health Care, one of the country’s leading nursing care providers for adults living with complex needs, have launched a search for their 2024 ‘dream makers’. The 49-home care group’s ‘New Year, New Career’ campaign involves the people they support and focuses on the important role everyone working in care can play in helping the people that use social care services to achieve their goals and dreams. The campaign is focused on finding individuals who are not just seeking a job, but who are passionate about contributing to the wellbeing of those drawing on social care services. Members of the Service User Council, which comprises Ambassadors from each Exemplar Health Care home, provided valuable insights into their goals for the year, sparking the idea for the campaign. Ambassadors also featured in the advertising and social media graphics that support the campaign, sharing their 2024 goal and how new team members can help them achieve it. The Ambassador’s 2024 goals vary widely, from Alex who is looking forward to attending Download Festival this summer, to Karen who wants to be able to cross the Millennium Bridge. Joel and Shelley are both aiming to improve their mobility so they can more independently walk around their home and community. These goals will only be possible with the hard work and dedication of a committed care team that can support the rehabilitation journey of the people using Exemplar Health Care’s services. Over the past year, many of Exemplar Health Care’s current team members have showcased their exceptional commitment to making a difference in the lives of those they support. A standout example is Sheryl Adams, a former teaching assistant, who made a life-changing decision to become a Health Care Assistant at Cheshire Springs in Whitby. During her first year working in the care sector, Sheryl was appointed the lead one-to-one carer for an individual who had suffered a major brain injury and memory loss, but who’s dream was to be able to return to her own home and live independently with her family. Taking up the challenge, Sheryl supported her to regain the ability to care for herself, complete essential home tasks, and make visits into the community – ultimately leading to the person being able to return home, transforming her life. Elsewhere, Health Care Assistant Philip Bulpin at Dearnevale nursing home in Barnsley recognised a resident’s love for gaming. Philip utilised his 3D printing skills to adapt an Xbox controller, allowing the resident to enjoy their passion for gaming irrespective of their limited mobility. These are just two of countless examples of Exemplar Health Care’s team has gone above and beyond to make the goals and dreams of the people they support come true. Through the latest recruitment campaign, Exemplar Health Care reaffirms its commitment to offering fulfilling careers in the social care sector, whilst placing the people it supports at the heart of the organisation. This project not only seeks to attract new talent, but also emphasises the organisation’s role in fostering professional growth, learning, and development opportunities for its employees. Full details on all the available jobs, as well as how to apply, can be found on the Exemplar Health Care careers website: https://www.exemplarhc.com/careers. Andy Teare, Head of Recruitment at Exemplar Health Care, expressed enthusiasm about the campaign, saying: “Our ‘New Year, New Career’ campaign is not just about recruiting new colleagues; it’s about inviting individuals who share our passion for making a positive impact in the lives of those we support. We recognise its significance extends beyond the mere recruitment of new colleagues; it represents our commitment to providing excellent training and career opportunities for individuals who are dedicated to making a positive and lasting impact on the lives of the people we support. “What sets this campaign apart is our deliberate effort to engage our Service User Council in the its creation. The Ambassadors’ invaluable insights have played a pivotal role in the campaign – which is why they are front and centre of the visuals we are using – ensuring that it authentically mirrors their dreams and aspirations for the upcoming year.”
Health and social care businesses are unprepared for CQC framework
The Role of Disinfectants in Infection Control in Care Homes
Hand hygiene is a fundamental aspect of infection control and prevention in healthcare settings and everyday life. Effective hand hygiene not only reduces the risk of infection transmission but also plays a crucial role in maintaining public health. Infections pose a significant risk in care homes, where residents often have compromised immune systems. Preventing infections is crucial to maintaining the health and well-being of the elderly population in these settings. Regular handwashing is a simple yet powerful measure to reduce the spread of infections. In care homes, it is vital that staff are trained on proper hand hygiene techniques and encouraged to wash their hands frequently, especially after contact with residents, handling medications, or touching potentially contaminated surfaces. Additionally, residents should be educated on hand hygiene, to reduce the spread of infections. Victor Adendorff, managing director Scientific Sanitation Solutions (SSS), explores the importance of hand hygiene and its challenges, and argues that to improve infection control and hygiene practices in care homes, a step-change in hand hygiene strategy could be the catalyst for greater compliance and reduced transmission of infectious diseases. Why hand hygiene matters Hand hygiene is a cornerstone of infection prevention, recognised as a simple yet powerful measure to reduce the transmission of infectious agents. The hands, being in constant contact with the environment, can serve as vehicles for the transfer of pathogens from surfaces to mucous membranes, leading to infections. Human hands are adept at collecting and carrying microorganisms. Touching contaminated surfaces or interacting with infected individuals introduces pathogens onto the skin. Subsequent contact with the face, especially the eyes, nose, and mouth, provides a direct route for these pathogens to enter the body. Pathogens such as bacteria and viruses can survive on hands for varying durations, depending on factors such as the type of microorganism, environmental conditions, and the presence of organic matter. Failure to practise proper hand hygiene contributes significantly to the spread of infectious diseases. In a care home setting, inadequate hand hygiene among workers can lead to healthcare-associated infections for residents, compromising their safety. Scientific evidence supports the effectiveness of hand hygiene in reducing the incidence of infections. The use of soap and water, disinfectants or alcohol-based hand sanitisers disrupts the lipid envelope of many viruses and the cell walls of bacteria, rendering them inactive. Proper handwashing, following recommended techniques, ensures the removal of a significant proportion of pathogens. Additionally, the regular and thorough practice of hand hygiene contributes to the overall reduction of microbial load on hands, mitigating the risk of transmission. Hand hygiene is a global public health imperative. Initiatives promoting hand hygiene awareness and compliance have a substantial impact on reducing the burden of infectious diseases, particularly in resource-limited settings. Simple, cost-effective interventions, such as providing access to clean water and soap, can significantly improve hand hygiene practices, leading to positive health outcomes on a large scale. The scientific evidence overwhelmingly supports the critical role of hand hygiene in preventing infections. Understanding the scientific underpinnings of hand hygiene empowers healthcare workers, care professionals, and policymakers to implement effective strategies that contribute to a healthier and safer community. Why disinfectants? A step change in hand hygiene strategy Disinfectants have a big role to play in hand hygiene. They can often complement other more widely used sanitisers such as alcohol based on the go gels. While alcohol based sanitisers have their merits in terms of convenience and portability, they can be harsh on the skin with prolonged use. Alcohol can strip the skin of its natural oils, leading to dryness, irritation, and even cracking. A recent RCN survey found that 93% of nursing staff had experienced some form of skin condition, including dryness, redness, cracking, itching and pain, in the previous year. Not only does this impact worker health but adds further strain to our already under-resourced secondary care system. We need to think of alternatives and milder disinfectants is one of them in our hand hygiene arsenal. Disinfectants formulated for skin use often contain mild ingredients that are gentle on the skin. They are designed to kill germs while maintaining the skin’s moisture balance, preventing excessive dryness and irritation. Additionally, some disinfectants may also include soothing or moisturising components that further nourish and protect the skin. Therefore, when it comes to maintaining healthy and well-nourished skin, choosing a suitable disinfectant designed for skin use can provide a more gentle and beneficial experience. Disinfectants also offer a broader spectrum of action. They are designed to eliminate various types of microorganisms, including bacteria, viruses, fungi, and even spores. One significant advantage of disinfectants is their ability to provide a lasting residual effect. Once applied, many disinfectants create a protective barrier, preventing the recontamination of the treated area for an extended period. This residual effect is particularly crucial in high-traffic environments such as care homes where continuous sanitisation is challenging. Alcohol-based sanitisers, in contrast, evaporate quickly and do not leave a lasting protective layer, necessitating frequent reapplication. Another benefit of disinfectants, especially those with specific virucidal properties, is that they can effectively combat both enveloped and non-enveloped viruses, ensuring comprehensive protection against a broad range of infectious agents. Disinfectants can also offer an added benefit of improved cleaning capabilities. Many disinfectants contain surfactants and detergents that aid in the removal of dirt, grease, and organic matter. This dual action of cleaning and disinfection ensures not only the eradication of harmful pathogens but also the removal of visible impurities, leading to cleaner and more hygienic hands and environments. Versatility matters Disinfectants come in a variety of forms, including sprays, wipes, and solutions, making them adaptable to different cleaning scenarios. This versatility allows for effective disinfection of a wide range of surfaces, including hard surfaces, fabrics, and electronic devices. The selection of disinfectants must be meticulously done, considering their effectiveness against prevalent and medically significant pathogens. However, there are some negatives to disinfectants. For example, chemical disinfectants, by their very nature, possess the capacity to harm living organisms, including humans. While they aim to protect us from illness,
Two-year project of images projected onto public buildings
Arts in health innovation charity Rosetta Life have been collaborating with carers to create poetry, dance, movement and visual arts The result of the two-year project will be a series of images projected onto public buildings with a sound score of music and carers poems Carers from Bristol Black Carers , Kingston Carers’ Network and carers referred to Helix Arts, North Tyneside have taken part 5pm, 19 January 2024: Ancient Market House, Kingston-on-Thames Linskill Centre, North Shields Bristol Council, Bristol @rosettalife | #HeartOfCare | rosettalife.org The culmination of a two-year project working with carers, who are often excluded from cultural activities because of their responsibilities, Heart of Care is an artwork made up of a series of images with a sound score that will be projected in public spaces. The artwork will shine a light on the invisible role that carers play in families and communities, and challenge the perceptions of care in an inclusive society. The images were inspired by the movement workshops and were developed into curated images, and express the compassion displayed in the role of carer. The artwork will be over 10 metres high and projected over the course of one to two hours, accompanied by original music composed by Matthew Peters blended with poems written by carers and recorded in their own voices. During the pandemic, Rosetta Life formed a carers’ chorus who performed alongside stroke survivors in the online opera I Look For The Think. Inspired by the group, Rosetta Life extend their activities with carers, and partnered with Helix Arts, Bristol Black Carers and Kingston Carers’ Network to create a new project in new communities, including North Tyneside, Bristol and Kingston. The two-year project acknowledges the dedication, sacrifice and profound impact of caregiving, and gives and offers carers a platform to express their experiences creatively. Creative Director of Rosetta Life Lucinda Jarrett said, “All our societies rely on families to care for people who cannot manage alone; however, carers often feel invisible and unrecognised. Heart of Care will create public art works to share dynamic images of care that illustrate the resilience, strength, dignity and joy of caring.” Participant Penni Cotton said, “Heart of Care has been cathartic for carers. The poetry sessions helped us to gain trust in each other, release our pent-up feelings and gain confidence in ourselves as poets. Further artistic input encouraged us to visually represent our words and, finally, feel brave enough to add movement to our experiences. This creativity has released us from responsibility and allowed us to be ourselves.” Carers found the sessions invoked a mixture of feelings like joy, happiness, sadness, and a recognition that they often felt unappreciated but all told that they felt motivated to share their feelings with each other. The Heart of Care projections emerged from a project started by the HeArt of Care Alliance, an alliance of international organisations who are working together to raise awareness for the role of carers in our societies. The organisations who make up the alliance are Rosetta Life, End of Life Care Rwanda, Bristol Black Carers, Kingston Carers’ Network, Caregivers India, India and PallChase. Rosetta Life is an arts in health innovation charity, who have 25 years of evidence based practice working with leading artists. They pioneer meaningful performances that are transformative to participants, audiences and society. Each project is a social problem-solving incubator presenting scalable solutions. Their ongoing project Stroke Odysseys has included performances: Hospital Passion Play, an opera performed by seventy performers including professional singers and a choir of twenty stroke survivors at the Victoria and Albert Museum; I Look For The Think, an online opera released during the pandemic, and touring music and dance showStroke Odysseys. In 2024 Rosetta Life will be presenting 360 immersive film Room2Dream, made with young people including refugees and those in children’s hospices, and conference event Let Silence Speak in collaboration with English National Ballet and Breathe and will be touring regionally. Listings and creatives information 5pm, 19th January 2024 Ancient Market House, Kingston upon Thames, KT1, Market Place, Kingston upon Thames KT1 1JS Linskill Centre, Linskill Terrace, North Shields NE30 2AY Bristol Council, Bristol City Hall, College Green, Bristol BS1 5TR Social media Twitter: @rosettalife | @HelixArts | @KingstonCarers | @BlackCarers Instagram rosettalife_ | helixarts | bristolblackcarers Facebook www.facebook.com/Rosettalifearts | www.facebook.com/BristolBlackCarers www.facebook.com/HelixArts
Joint investment to purchase care at home business
An entrepreneur has completed the acquisition of a Telford home care agency after securing £350,000 joint investment from UKSE and BCRS Business Loans. Rick Kaul purchased Supreme Home Care to become one of the first applicants to successfully receive investment from the newly formed West Midlands arm of UKSE. The Tata Steel subsidiary provided £200,000 towards the purchase, with a further £150,000 from West Midlands and Wales based BCRS Business Loans. As a result, 130 jobs have been safeguarded with a potential to create an additional 50 new roles following the acquisition. Covering Shropshire, Telford, Newport and surrounding areas, Supreme Home Care, which is based in Pearson Road, Telford, provides emergency, rehabilitation and long term care to adults with a wide range of physical and mental needs, as well as respite at home support. Providing strategic loan and equity packages of up to £1m to generate growth, UKSE’s West Midlands team create local job opportunities and bolster the economy by supporting SMEs across Birmingham, the Black Country, Coventry, Staffordshire and Telford. BCRS Business Loans provides funding to West Midlands and Wales businesses that are struggling to access finance from traditional lenders. Businesses can secure loans from between £10,000 and £150,000 from BCRS Business Loans to support growth and recovery plans. Welcoming the investment, Rick Kaul commented: “Supreme Home Care is a successful business providing high quality at home care services to adults in the region. “I plan to create additional job opportunities as we expand into complex critical care support and specialised care for adults and children. “In addition, we will be working with Telford College to provide level 3- level 6 health and social care apprenticeships. “I would like to take this opportunity to thank UKSE and BCRS Business Loans for their support.” UKSE area manager Steve Grice commented: “We are proud to announce Supreme Home Care as one of our first investment deals for the newly formed UKSE West Midlands team. “Supreme Home Care is a strong example of a growing company that is sustaining valuable jobs and strengthening employment in the region.” Stephen Deakin, Chief Executive at BCRS Business Loans, said: “We are so pleased to have delivered the funding together with UKSE to safeguard and create future jobs. “As a lender that delivers funding for intentional social and economic impact, it is great news that the funding will secure the future of Supreme Home Care.” Established in 1975, UKSE is a wholly owned subsidiary of Tata Steel UK Limited with a mission to enable and encourage businesses and the people behind them to create jobs, grow and prosper, within communities affected by current or historic changes in the steel industry and its jobs. UKSE supports the local economy by making equity investments, ensuring management stays in control of the business and offers a flexible exit policy. Unsecured loans up to £200,000 are also available, often without the need for personal guarantees. To date, UKSE has invested over £110m, supporting 7,650 businesses, stimulating the creation of an estimated 81,000 new jobs. As a Community Development Financial Institution, BCRS Business Loans’ purpose is to provide access to finance to enable local businesses to grow and prosper. Since it was founded in 2002, it has provided loans worth more than £85 million to businesses across the West Midlands. The lender’s social impact report for 2022-23 showed that it lent £6.5m to 72 businesses, safeguarding 999 jobs and creating 473 roles, adding £33.7m in value to the economy of the West Midlands and surrounding region. https://www.ukse.co.uk/
