A programme of fundraising activities led by staff at plumbing, heating and bathrooms wholesaler Primaflow F&P has resulted in cumulative donations of £30,000 to the company’s current charity partner, Alzheimer’s Society.
Spanning the past three years, the fundraising drive encompassed a range of physical activities including marathons, walks, mountain treks and cycle rides – with many of the initiatives seeing colleagues join up to tackle the challenges in teams. Additional funds were raised via a staff shop and through the company’s website, www.primaflowfandp.co.uk.
Explaining that more than 50 staff members joined together to participate in the various activities, managing director Jed Kenrick says:
“Staff have taken themselves out of their comfort zones and braved new challenges, in a concerted effort to raise funds and awareness for this important cause. Alzheimer’s Society works tirelessly to provide the best support – for people living with dementia and carers alike. We hope our support will go some way to helping further the charity’s valuable research.”
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Speaking on receipt of the final cheque, Joe Swan from Alzheimer’s Society explained why support for the charity is so critical:
“Dementia is a widespread issue, affecting more than 850,000 people in the UK – with this figure expected to rise to 1 million by 2025. With no cure currently available for Alzheimer’s disease or any other type of dementia, we are committed to investing in research designed to improve care – and ultimately find a cure. The £30,000 raised by Primaflow F&P will go a long way to helping us do this. Thanks to everyone for their hard work fundraising.”