The Sound Doctor, the social enterprise focused on effective patient education, has teamed up with the Essex County Council and Essex Clinical Commissioning Groups (CCGs)* to launch a new initiative – the Live Well campaign.
The patient education videos are being offered as part of a Live Well campaign to engage families and individuals – promoting health and wellbeing in the county of Essex by providing high quality information and solutions. By setting an agenda to underline the benefits of healthy living, Live Well intends to have a positive impact on both the lives of people within the county and also reduce the strain on the National Health Service (NHS).
In making available hundreds of bite-size educational videos for the Live Well campaign website – available here- The Sound Doctor will provide a valuable and interactive element to the initiative.
Rosie Runciman, co-founder of The Sound Doctor, said: 
“We are thrilled to be working with local authorities across Essex through partnering with Essex County Council and Essex CCGs*. From our perspective, the Live Well project demonstrates how we can make health information both engaging and accessible and we look forward to implementing this formula in our work with other CCGs”.
The move by The Sound Doctor is in line with its mission statement to empower people to manage their own health and health conditions.
The videos are between three to five minutes in length and will provide accessible information to those who are interested in how to maintain and improve their health and wellbeing. They feature clinical experts and have been backed by leading disease-specific charities, such as British Heart Foundation, Alzheimer’s Society and the British Lung Foundation. Topics include diabetes, COPD, back pain, heart failure, dementia and weight management surgery.
Dr Kashif Siddiqui, local GP and Chair for NHS Castle Point and Rochford Clinical Commissioning Group (CCG) said:
“Whether you have a long-term condition or caring for someone that does, it’s important to feel in control and confident.”
He continued:
“The Sound Doctor is a tool that offers high-quality information, giving you the confidence to manage your own health allowing you to continue your day-to-day life as much as possible. The Sound Doctor videos are full of information that people often forget to ask during a GP appointment, it is available 24/7 and you can also hear from other patients who are facing the same conditions.”
