Country Cousins Launches National Radio Campaign on Classic FM to Reach More Families in Need of Trusted Live-In Care
London, UK – Country Cousins, the UK’s longest-serving introductory live-in care agency, is launching a national radio campaign on Classic FM from 10th February 2025. Running for 12 weeks, the campaign aims to reach over 3.62 million listeners, introducing more families to the benefits of live-in care and offering support to those who may not yet know where to turn.
With a total of 1,661 ad spots airing across Classic FM London, Classic FM South, Classic FM Digital, Classic FM Calm, and Classic FM Movies, the campaign will ensure that Country Cousins’ message is heard by a highly relevant audience, each listener encountering the ad an average of 6.6 times.
A Legacy of Trusted Live-In Care Since 1959
Founded in 1959 by Josephine McGregor, a Royal Navy Nursing Sister who served during World War II, Country Cousins has provided families across the UK with trusted live-in carers for over 60 years. Originally launched as ‘Country Cousins and Emergency Mothers’ from Josephine’s home in West Sussex, the agency has since grown into one of the country’s leading introductory live-in care providers, helping thousands of families find the right support for their loved ones.
Making Live-In Care More Accessible
As part of this campaign, Country Cousins is offering 50% off its Lifetime Membership fee—a move designed to make high-quality, one-to-one care more accessible to families at a time when home care is more important than ever.
George Neel, Group Commercial Director at Trinity Homecare Group, said:
“This campaign is an exciting milestone for Country Cousins. Many families aren’t aware that live-in care is an option, or they don’t know where to turn when a loved one needs support. The benefits of staying at home with the right care in place are significant—over 97% of older adults say they would prefer to remain in their own home rather than move into residential care , and studies show that home care can lead to better health outcomes, greater independence, and improved quality of life compared to moving into a care home. By launching this campaign on Classic FM, we’re ensuring that more people hear about the benefits of live-in care and the compassionate service that Country Cousins has been providing for over six decades. We’re confident this will help many families find the care solution they need.”
Listen Out for the Campaign
The campaign will run from 10th February 2025 for 12 weeks, with an initial A/B test of two creative variations before selecting the most effective ad to continue for the remainder of the campaign.
