Social care sector urged to back recruitment campaign
A recruitment campaign run by the Department of Health and Social Care is due to launch in a second phase after an overwhelming response from applicants earlier this year. People working in the adult social care sector are being urged by the Minister for Care to back the campaign –the first phase of which generated a 14% uplift in clicks on the ‘apply’ button for care roles on DWP Find a Job and 97% more searches for jobs containing ‘care’ or ‘care worker’. The next phase of the campaign will run from autumn 2019 to April 2020 with the Department calling for support from providers from across the adult social care sector to advertise vacancies through DWP Find a Job and share success stories. Minister for Care, Caroline Dinenage, said: “The social care sector is crying out for talented care workers with the right values. We’ve seen from the campaign already that there are the right people out there but there is still a huge demand and we must reach out to more people to show them that careers in adult social care can be varied, rewarding and flexible. I’m calling on the social care sector to rally together and lend us their support again to bring to life the true rewards of caring and showcase the qualities needed to do the vast range of diverse jobs in care.” Building on the success of the first phase which ran from February to April 2019, the campaign will continue to encourage and inspire people to consider and apply for jobs in adult social care by bringing to life the mutual reward for both those working in care and those they support, as well as showcasing the diversity of roles in the sector. Providers are being urged to send in case studies of those working in the sector and continue to advertise vacancies both on DWP Find a Job and on local jobs boards. A proven increase in applications for social care roles The campaign promises to make a real difference to providers. One in four (26%) care employers surveyed after the first phase saw an increase in either enquiries, applications, interviews or vacancies filled. By supporting the campaign and helping to bring to life the range of roles available, care providers stand to gain from increased quantity and quality of applicants for their own vacancies. Kicking off with an updated advertising creative that captures both the diversity and reality of working in the care sector, the next phase of the campaign will be promoted across outdoor posters, online TV adverts, radio, social media and digital channels, as well as PR and partnerships activity. This will include two big bursts of activity –one in the autumn and another in January – underpinned by a constant drumbeat throughout the year. An updated campaign toolkit and suite of materials free to download from the website will also be available for care providers to use. The first PR activity burst in the autumn will showcase the values and flexibility of working in care through recruitment events where those considering a career in care work, in particular those with existing caring responsibilities such as parents, will be invited to come for an interview with their children in tow. Two events will be held in London and Southampton, with care providers across the UK also encouraged to hold their own recruitment events – a toolkit to help them to do this will be available. The second burst will build on people’s desire for change and self-improvement in the New Year by showcasing how a new career in care could offer professional growth and development as well as more fulfilment. Beyond these bursts, the campaign will put a spotlight on all the types of care roles available in the sector. This will include a focus on mental health and complex needs, domiciliary care, rural care opportunities, individual employers and personal assistants, shared lives schemes and supporting people with learning disabilities. Skills for Care Interim CEO Andy Tilden said: “We fully support DHSC’s adult social care recruitment campaign, and we want every care provider to get involved as closely as they can supporting these critical efforts to find workers with the right values to take on jobs that offer huge professional and personal rewards. The upcoming PR recruitment events offers a great opportunity to speak to potential employees, showing them the flexibility and pride offered by starting a career in our growing sector, so we are confident providers will jump at the chance to get involved.” Ria Lyon, HR Co Ordinator, from Warrington said of the first phase: “At Making Space we have always used the Find a Job Government website to advertise all our vacancies but have never received many applications. Since the recruitment campaign we have definitely seen an increase through this site and our own website.” Claire, Support Worker at Agincare, who was photographed for some of the adverts in the 2018/19 campaign: “When I originally found out I was going to be taking part in the campaign, I was so excited to be sharing the amazing job I do. Unfortunately, people don’t see all of what is involved in being a carer so just sharing a small part is just amazing.” Can you help boost social care recruitment campaign? If you are a care provider and would like to support the recruitment campaign by sharing case studies, please contact everydayisdifferent@dhsc.gov.uk. Over the coming months the DHSC team will also be sharing activity plans and engaging directly with specific members of the sector to help them best showcase the variety of roles in the care industry. See the social care recruitment campaign website at everydayisdifferent.com and the Facebook page at facebook.com/everydayisdifferent
Care worker develops her own dementia-friendly app
Care worker Heather Mead found there was a lack of apps available to engage people with dementia – so set up her own business and created a dementia-friendly game. Here, she tells Care & Nursing Essentials editor Victoria Galligan about her story and explains how animated racing fish are helping to engage the residents she works with. Heather works in a Bupa care home in Kent, having worked in care for seven years, and said: “The idea came to me on my first day working for the care home. It was having a demonstration of a sensory table mainly designed for children with special needs. The activity ladies and some carers were talking about gaming apps and how there are not that many designed specifically for the elderly or those with dementia that are easy to play. “I started thinking about how to go about developing gaming apps that are specifically for the elderly and those with dementia. As I’m studying a BA Hons in Health and Social Care with the Open University, I reached out to them for advice as to how to go about developing a gaming app – I had no coding abilities so they advised me to contact an app developer.” With the help of Easy Apps Business, and a lengthy conversation about her idea for a set of six games in total, Heather set up as a sole trader under her brand Retro Games. She invested her own money into building, maintaining and marketing the first dementia-friendly app – Retro Fish Game. Dementia-friendly app gets competitive! Heather said: “The app is a colourful fish game. The fish swims across the screen and you have to tap the fish before it gets to the other side. There is a score box and a timer to see how many fish you get in how fast a time you get them in. There are three levels and after the fifth fish the game gets quicker, it has relaxing sea sounds as background music to help a person with dementia to focus on the fish rather than getting agitated from loud background music. “Two Bupa care homes have trialled the game and the results have been good. With residents that have mild dementia, they find the game easy to play and they become quite competitive! They try to get more fish and keep going until they have played all levels. “Some residents find the easy level hard, while others can reach the hard level but often miss the fish. “The game is good in helping with residents’ interaction and conversation with each other, with the activities ladies or with relatives.” As well as boosting engagement and communication, the idea of Retro Fish Game is to: • Challenge the person playing it by exercising the mind • Test reaction times • Stimulate auditory and visual processing by helping the person to recognise patterns • Help improve and maintain cognitive skills (such as attention, perception, memory, logic and reasoning. Heather said her studies had fuelled her drive to improve the lives of people with dementia, adding: “I will be in my third year in October and I have found the course so far very enlightening. It has furthered my knowledge and broadened my perspective of health and social care – especially about ageing and how it should be seen as a lifetime experience, not just for the elderly. “Recreational activities improve the quality of life for an elderly person and those suffering from dementia in a care home or hospital setting. “As the world’s population is living longer, there is a significant gap in the research and development of recreational activities technology for the elderly or those with dementia and how it can help them to engage and be stimulated. Retro Games’ aim is to bridge that gap.” The dementia-friendly app can be found on Google Play (play.google.com) under the category ‘cognitive skills’ as Retro Fish Game, and is coming to Apple soon. The Facebook page and website retro-games-uk.com will tell you more about the game.
