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Edyn.Care launches personalised home care in London

Edyn.Care has launched its personalised home care services in London, empowering seniors to stay at home, happily and safely knowing that 24-hour support is on hand. The CQC regulated company combines the human touch with tech-enabled solutions to provide high-quality and proactive care tailored to its clients’ needs, helping to build long-term harmonious relationships to ensure peace of mind.

The UK population is ageing. By 2040 one in seven are projected to be aged over 75, according to government report, the “Future of an ageing population”. The need for quality home care services will increase substantially in the coming years, forcing the sector to modernise processes to meet demand. Edyn Care sees the potential for 15.9M elderly clients and their families to eliminate paperwork and simplify the process using tech-enabled solutions.

Edyn Care started in 2017 after Co-Founders Jonny Bottomley and Oliver Ross experienced having to arrange care for a loved one and recognised that the sector was ripe for an overhaul. The offerings available were expensive, had no continuity and just provided poor service. While Jonny’s family struggled to find the right home care for his Grandmother, the lack of personalisation in the care for Oliver’s Grandma rendered her experience cold and monotonous.

Jonny Bottomley, Co-Founder & CEO at Edyn Care, said: “Mental and physical deterioration increases rapidly when people are put into care homes. Not only that, but the whole process puts a strain on the family as the quality of service currently available is poor. My family found it very difficult to find a reliable company to care for my Grandmother. Her Doctor struggled to recommend the right care and it took a long time to get all the information we needed to feel at ease in trusting someone else to look after her.

Edyn.Care launches personalised home care in London

With Edyn Care we want to change this by providing not only great home care but also speeding up the whole process of finding a great carer. All of this while having the possibility of monitoring the care on a day to day basis with the help of smart tech. We do more than just match the very best carers with our clients. We want Edyn Care and our carers to become a consistent figure in our clients’ lives, providing all they may need whilst in the comfort of their home.”

The carers employed by the company go through a comprehensive screening process and background checks. The stringent vetting process includes meeting the team in London. Using behavioural and skill-based interviews, only the top 5 percent are selected to then complete a two and a half-day introduction with an in-house trainer.

Edyn Care’s bespoke plans are holistic in nature and capture more than just care requirements. Information about personality traits, interests, hobbies, likes and dislikes are also collected in the registration process. Using this information an algorithm quickly matches a client with the carer that fits them. The company then builds dedicated home care teams who work together to ensure each client receives the right care, and offer medical (diagnosed diseases) and non-medical (daily tasks) services.

On each visit the carer updates and records the information collected via an application and provide wellness scores across six criteria – mood, sleep quality, diet, bowel movement, comfort and mobility. Family members are updated in real-time and all the information is stored in a Care Hub available to access anywhere, anytime. The data collected can help foresee health issues to proactively seek treatment.

It is led by a team of six and backed by an advisory board of leading figures in the UK care industry such as Lord Prior, Ex-Chairman of Care Quality Commission; Tim Weller, Chairman of Incisive media and Trustpilot; Ian Smith, Ex-Chairman of Four Seasons Care Group; and Jayne Almond, Founder of Stonehaven Equity Release.

Operating in South London with plans of expanding in the upcoming months, the company offers packages that go from £18 per hour, in the Daytime Carer service, to £850 per week for the Live In service, giving 24 hours of care, 7 days a week. Care can be arranged within 12 hours.

For more information, go to

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