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What’s stopping millennials from taking up social care roles?

Social Care Alba, a leading care and support provider in Edinburgh, has announced a steep decline (62%) in the number of millennial candidates – aged between 18-25 – applying for roles in domiciliary care.

Statistics verified by Novacare, have shown that for the same quarter (April – June) in 2018, 40% of all applications made were by millennials, however in 2019 this has dropped to just 15%. 

Founder of Social Care Alba comments, “We believe that the reduction of younger candidates applying for a job in domiciliary care is a great part down to lack of awareness.  This type of care is particularly invisible to the younger generation as I suppose it’s not something that we think about so much as a young person.

social care - a woman holds an elderly man's hand

“As a leading care and support provider, focusing on innovation, technology and new approaches to care that will allow us and our employees do a better job, is vital. Through a strong drive to innovate we are also really hoping to engage with younger demographics and help bring this group into the sector.”  

Communication is key in social care recruitment

Social Care Alba endeavour to make themselves clearly visible to the younger generations by communicating with them as much as possible, and making them aware of how rewarding and beneficial a career in care can be. They will be exhibiting at the Part-Time Work Fair, organised by Napier University, taking place on 1 November 2019.

Nataly Wilson continues: “Care at homework also lends itself very well to those with younger families as hours can be very flexible and job roles can be part-time, allowing candidates to have a good work-life balance whilst earning money and doing something that is very rewarding.”

Social Care Alba was established to provide support to people living in their own home. The care and support is based upon core values underpinned by the Health & Social Care Standards. Their vision is one of person-centred support, which incorporates values of dignity and respect, privacy and inclusion, choice and realising potential – as well as safety, equality and diversity.

They are continuously looking to the future, planning ahead and anticipating future demands, thus allowing them to recruit, train and plan services in advance with the support and inclusion of staff.

For more information visit

August LTD
Grahame Gardner
Mr Trax Curtain & Blind Solutions
Inspired Inspirations
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